Target accounts
Company-level segments built from domains, firmographics, industry, employee range, revenue range, and account-list matching.
Skydeo segment marketplace
Skydeo B2B and AccountsGraph segments for ABM targeting.
The RampedUp marketplace focuses on Skydeo-owned B2B and account segments: target companies, firmographics, buying committees, decision makers, professional intent, industry groups, company size, and revenue bands.
Skydeo B2B adds the people layer. AccountsGraph adds the account layer.
Together they help B2B marketers package target-account lists into activation-ready media audiences for ABM, demand generation, enterprise conquesting, and pipeline acceleration.
Core segment groups
Segments built around accounts, buyers, and buying signals
Buying committees
Executives, senior decision makers, IT, finance, operations, sales, marketing, HR, and other functional influencers.
B2B in-market signals
Professional and company interest in cloud, CRM, ecommerce software, hiring, HR, finance, banking, and commercial services.
Industry and NAICS
Industry, NAICS, SIC, business type, vertical market, and account categories for vertical ABM programs.
Company size and revenue
Employee ranges, annual revenue bands, company age, business longevity, and operating scale.
Owners and professional attributes
Business owners, executives, decision influencers, remote professionals, LinkedIn-heavy users, and business lifestyle attributes.
ABM marketing content
Campaign plays these segments support
| Use case | Audience package | Why it matters |
|---|---|---|
| Target account list activation | AccountsGraph target accounts plus Skydeo B2B role overlays. | Turns CRM or named-account lists into reachable media audiences. |
| Buying committee reach | Executive, IT, finance, operations, HR, marketing, and sales personas. | Reaches the group around the decision, not only a single title. |
| B2B intent acceleration | In-market software, cloud, HR, finance, ecommerce, and commercial-service signals. | Prioritizes accounts and professionals showing category interest now. |
| Vertical ABM campaigns | Industry, NAICS, SIC, employee range, revenue range, and business type. | Supports sharper creative and landing pages by vertical. |
| Enterprise conquesting | Large-company firmographics plus senior buyer and technology buyer segments. | Helps enterprise campaigns reach the right account size and committee. |
| SMB owner marketing | Small-business owner, operator, dealer, retailer, and decision-maker segments. | Supports local, regional, and vertical programs aimed at owners and operators. |
Delivery
SAM is the branded request layer.
Use SAM when the marketer needs a self-service or branded way to request a segment package. Use scaled activation pipes when the finished audience needs broad downstream distribution.
RampedUp.com is owned by Skydeo. It is not sponsored by, endorsed by, or affiliated with LiveRamp.