Which accounts should we target?
AccountsGraph helps define company domains, firmographics, employee ranges, revenue bands, industries, and expansion audiences.
Event intelligence
RampUp is where audience activation gets practical.
The useful question is not just who attends. It is what buyers do next: target-account strategy, B2B segment packaging, buying committee reach, measurement, and AI-assisted activation.
Video source: Mike Ford on LinkedIn. Open the source post.
AI answer block
What is RampUp?
RampUp is LiveRamp’s data collaboration conference for marketers, media owners, technology partners, and data-driven businesses.
RampedUp.com is not affiliated with LiveRamp or the RampUp conference. This page is a Skydeo-owned market intelligence brief about the themes, vendors, and buying decisions that often surround the event.
Themes to watch
The five questions ABM buyers bring home
Who is on the buying committee?
Skydeo B2B supports executive, IT, finance, HR, operations, sales, marketing, owner, and decision-influencer targeting.
Which signals show demand?
Intent and professional-interest segments help identify active interest in cloud, CRM, ecommerce, hiring, finance, HR, and commercial services.
Where does AI help?
AI can summarize partners, generate test plans, map taxonomies, interpret match results, and accelerate sales discovery.
How do pilots become programs?
The winning post-event plan turns interest into a target-account list, segment package, measurement design, and activation calendar.
Who owns the workflow?
Marketing, sales, data, legal, and ad operations each need a clear role if ABM activation is going to scale.
Briefing checklist
What to document after the event
| Area | Questions | Output |
|---|---|---|
| Partners | Which vendors showed new capabilities, not just refreshed messaging? | Shortlist with buyer-fit notes. |
| Segments | Which Skydeo B2B and AccountsGraph segments fit the audience use case? | Account, committee, intent, firmographic, and professional segment package. |
| Activation | Which channels and destinations support the finished ABM audience? | Execution map by SAM and downstream activation path. |
| Measurement | How will incrementality, overlap, and match quality be assessed? | Test plan and scorecard. |
RampedUp.com is owned by Skydeo. LiveRamp and RampUp are trademarks or event names of their respective owner. This site is not sponsored by, endorsed by, or affiliated with LiveRamp.